download
Green Key.eu
Language
Local webite
Icon_Right
Contact

Groupe GM
French creator of exclusive amenities

About Groupe GM

For over 50 years, Groupe GM has been a trusted partner in the hospitality industry, providing the highest and most sustainable quality amenities in over 80 countries through exclusive partnerships and licensing agreements. Our amenities reflect the unique identity of your establishment, are tailored to their specific needs, and always remain respectful of nature.

Discover More
Eiffel Tower viewed through an open arched doorway from an elegant Parisian interior with dark paneled walls, wooden floor, and a small table with flowers.
About suitel

About Suitel

As the exclusive representative of Groupe GM in Greece and South-Eastern Europe, SUITEL brings over 25 years of proven expertise in premium hotel cosmetics within selective distribution networks. After securing the leading market share in Greece, the company progressively expanded its presence across the region, obtaining exclusive distribution rights in Cyprus, Malta, Turkey, Bulgaria, Libya, Kosovo, Albania, and North Macedonia. Today, SUITEL operates through a well-established local supply network in each of these markets. Its mission is to further develop and strengthen Groupe GM’s presence across the fast-growing tourism destinations of South-Eastern Europe.

Discover More

Brands

Our unique portfolio of exclusive brands coming from the world of creative design, cosmetics, spa and fashion, guarantees that each hotelier can offer the highest quality amenities that not only mirror their unique essence but also enhance the daily experiences of their guests.

Discover More
A woman in a yellow dress and a man in a striped blazer stand side by side in a sunlit outdoor setting, with foliage in the background. Both have pensive expressions as they gaze downward.
A bottle of liquid soap with a pump top, accompanied by a small rectangular soap bar and a tube of cream, all set against a textured neutral background with green leaves.

Our solutions

At Groupe GM, we offer exclusive amenities designed to elevate the guest experience for your clients, from hotels, boutiques establishments to cruises. Our carefully crafted solutions range from large-format dispensers to expertly developed cosmetics formulas, from signature collection accessories to fully bespoke creation, with attention to every detail to ensure an exceptional stay. Sustainability is at the heart of our approach, seamlessly blending eco-responsibility practices with the highest standards of quality and design.

Discover More

Manufacturing

Our line industrial expertise guarantees exceptional product quality at the best price. Our manufacturing sites and partners are experts in production, research, and development, fully compliant with the strictest worldwide cosmetic regulations, including the European regulation and Good Manufacturing Practices. This ensures the safety, reliability, and compliance of our products at every stage. Quality and consistency are at the core of everything we do.

Discover More
A row of green leaves arranged in a wave pattern, with a vibrant orange flower in the corner and the phrase "CARE ABOUT EARTH" centered above the leaves.

Care About Earth

Through our Care About Earth program, we reaffirm our commitment in promotingsustainable hospitality practices within the line hospitality industry. Dedicated to all our stakeholders, we integrate environmental considerations at every stage of product development and production, focusing on eco-design, respectful formulas, and reducing CO2 emissions.

Guided by our Corporate Social Responsibility principles, we prioritize ethical practices that support both people and the planet, ensuring a more sustainable future for generations to come.

Discover More

Sustainable hospitality starts here

Groupe GM, the international leader in guest amenities, is marking Earth Month by addressing one of the hospitality sector’s biggest challenges: the environmental impact of waste. The hospitality industry generates a startling 150 million tons of plastic waste annually, much of which comes from food and drink consumption, bathroom toiletries, and laundry packaging. As modern travellers increasingly seek out hotels that prioritize sustainability, it is crucial for hospitality businesses to adopt eco-conscious solutions.
Read article

Refresh the guest experience the spring with the Alqvimia and Groupe GM hotel line

Groupe GM, the international leader in guest amenities, is marking the start of spring by highlighting its hotel line with Alqvimia, a Catalonian brand that is a pioneer in natural wellness. Spring marks a fresh beginning and a chance to reconnect with the beauty and spirit of nature. The Alqvimia hotel line is an exclusive collection inspired by the brand’s heritage of craftsmanship and its connection to nature.
Read article

Groupe GM, key player in the hotel amenities industry, celebrates 50 years of business success

Since the very beginning, Groupe GM has been a pioneer within the amenities industry, creating the concept of branded amenities for hotels. Today, the group is celebrating Bienvenue, their first hotel amenity brand which is now over 45 years old, and simultaneously, the first collection of cosmetic products designed in France for the hotel industry specifically. Groupe GM is happy to pay tribute to Bienvenue.
Read article
ESPA LOGO
earthcrossmenuchevron-down